Responsible use of artificial intelligence policy
The PATRIMÓNIO CULTURAL 360® portal adopts Artificial Intelligence (AI) as a tool to support the appreciation, interpretation, and dissemination of cultural heritage, integrating it in a responsible, transparent, and ethically framed manner.
Recognizing the role of cultural institutions as spaces of public trust and validated knowledge production, the PATRIMÓNIO CULTURAL 360® portal is committed to ensuring that the use of AI systems reinforces, and never compromises, scientific rigor, content integrity, and service to citizens.
The use of AI on the PATRIMÓNIO CULTURAL 360® portal is governed by the following principles:
1. Primacy of scientific, technical and documentary knowledge
All content provided is based on scientific, historical, archaeological, artistic or documentary sources that have been duly identified, described and validated.
AI is used exclusively as a tool to support the organization, analysis, synthesis or adaptation of previously substantiated information, and does not replace scientific research, historiographical criticism, or consultation of original sources.
2. Transparency and user information
CULTURAL HERITAGE 360® ensures that users are informed, in a clear, accessible and appropriate manner, whenever:
- They interact with automated systems, such as virtual assistants;
- They access content that is wholly or partially generated or processed using AI.
This principle is aligned with European transparency obligations applicable to AI systems that interact with the public or produce content, which stipulate that users must know when they are interacting with AI and when the content is of artificial origin.
3. Human Supervision and Editorial Responsibility
All content produced using AI is subject to review, validation, and approval by qualified professionals.
Ultimate responsibility for published content always rests with humans, including authors, scientific editors, or responsible entities, ensuring effective editorial control and institutional accountability.
This principle is in line with international standards that establish human supervision as a central element in the ethical use of AI.
4. Data Quality and Information Accuracy
The use of AI is based exclusively on high-quality data, properly structured, described by metadata and contextualized.
The CULTURAL HERITAGE 360® portal is committed to avoiding the use of incomplete, unverified data or data likely to induce erroneous interpretations, recognizing that the quality of AI depends directly on the quality of the information that supports it.
5. Integrity, fidelity, and non-distortion of content
The use of AI cannot introduce changes that distort the meaning, historical context, symbolic value, or scientific rigor of the content.
Fidelity to sources and the validated state of knowledge is ensured, preventing abusive simplifications, anachronisms, or incorrect interpretations.
6. Respect for copyright and intellectual property
The use of AI fully respects:
- Copyright and related rights;
- The terms of use of digital content;
- Applicable legal and contractual norms.
Under no circumstances may the use of AI imply misappropriation, unauthorized reproduction, or violation of third-party rights.
7. Recognition and appreciation of scientific and technical work
The portal promotes the explicit recognition of the contribution of:
- Authors;
- Researchers;
- Technicians;
- Institutions;
All sources are duly cited and referenced, in accordance with scientific and editorial standards, guaranteeing the traceability and credibility of the information.
8. Ethics, inclusion and cultural responsibility
The use of AI on the PATRIMÓNIO CULTURAL 360® portal is guided by the principles of:
- Respect for human rights and the dignity of people;
- Inclusion and universal accessibility;
- Valuing cultural diversity;
- Preventing bias, discrimination or distorted representations.
This commitment is aligned with the international principles of AI ethics, which place human dignity, equity and diversity at the center of its use.
9. Prevention of misinformation and management of limitations
The PATRIMÓNIO portal CULTURAL 360® acknowledges that AI systems can produce inaccurate or outdated content.
In this regard:
- Content is verified before publication;
- Formulations that induce error or false authority are avoided;
- Users are encouraged to consult complementary sources.
The use of AI does not replace critical thinking or consultation of original sources.
10. Trust, public service and continuous improvement
The use of AI in the PATRIMÓNIO CULTURAL 360® portal is guided by the objective of reinforcing:
- The quality of public service;
- Accessibility to knowledge;
- The cultural and digital literacy of citizens.
The PATRIMÓNIO CULTURAL 360® portal adopts a continuous improvement approach, regularly evaluating the systems used, their impacts and associated risks, ensuring their compliance with applicable ethical, legal and scientific principles.
11. Final Provision
By using the PATRIMÓNIO CULTURAL 360® portal, users acknowledge that:
- AI is used as a tool to support the production, organization, and delivery of content;
- Human supervision is the central element of the entire editorial process;
- The information provided aims to meet the highest standards of scientific rigor, institutional transparency, and public service.